YouTube is one of the most under-utilized platforms by many digital marketers. Despite many statistics clearly showing the profitability of video marketing, even many of the web’s pre-eminent digital marketers are shy to get involved. Why is this? Simple: many marketers who are working from home lack the resources, the know-how or the confidence to get involved with video marketing. But you know what? That’s exactly why you need to get involved and why you need to learn to use this critical tool.